Twitter, Microblogging Site's Business Potential: What's the Business Model?
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Code :BSM0055
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Region : Global
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Growing Presence of Internet and the Emergence of Web 2.0 Technologies IT revolution and its impact on the global business environmentwere highly visible during the late 20th and early 21st centuries. Beginning with face-to-face and written word communication and progressing towards printing press, radio and television, particularly computers and related advancements, the global Information, Communication and Technology (ICT) brought unprecedented changes at lower costs and greater accuracy... Emergence and Growth of Twitter - The Pioneer Microblogging Site It all began with Jack Dorsey's (Jack) persistent efforts in working out his idea of dispatch software, instant messaging and text messaging to create real-time status communication. At the age of 14, Jack worked as a software developer for a dispatch company in his hometown, St. Louis. At 18, he moved to NewYork to attend education at the NewYork University and worked for DMS, one of US' biggest courier services, in developing dispatch software. Through the years, Jack mused at how various parties - taxi drivers, limo drivers and couriers - used the software to break down information to its true essence and that sowed the seed for Twitter... Long-term Viability of Twitter's Growth amid Intense Competition, Economic Slowdown and Lack of a Revenue Model As the world began to tweet way ahead of other social networking sites like Facebook, rivals also made desperatemoves to mimic Twitter's services. For instance, in March 2009, Facebook redesigned its website, which allowed public figures to communicate with fans and followers as it happens in Twitter. Yet another change was that Facebook provided more regular updates from friends and family. However, for Facebook, if one wants to be a friend with an individual, that person still needs to accept 'my friend request', which is not the case with Twitter... |
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